Public Service Announcement (PSA)
The Open Enrollment period for health insurance for 2018 is
November 1 – December 15, 2017
Sign up at HealthCare.gov.
August 31, 2017 – The Trump administration cut the advertising budget for outreach to voters eligible for an Affordable Care Act health plan (Obamacare). Trump has stated he wants Obamacare to implode and fail from lack of participation. (‘Let Obamacare Fail’, nytimes.com)
To put this in perspective:
We’re rounding but run with me.
2016 average advertising cost/voter = $18.69/voter
3 trips + nice tips to Starbucks for a fancy coffee for me.
According to the Googles and several sources, the number of voters purchasing healthcare insurance through the ACA (Obamacare) is about 11 million.
In 2017, the advertising spending for outreach to those purchasing healthcare will be $0.90/enrollee.
Billions to get out the vote.
Millions to encourage healthcare coverage.