The first time I read 1984 by George Orwell for an English class, Ronald Reagan was POTUS. And the class discussed the book in context of Mr. Orwell and his experience and history. I did not think I would have a compelling reason to ever reread this book. But no. 1984 may be a survival guide to communications during the Trump Administration. So I’ll jump on the library cart, help sustain Mr. Orwell’s thriving posthumous career, and I will reread 1984.
In addition to “alternative facts” (Kellyanne Conway) and a new interpretation of “complicit” (Ivanka Trump), I would like to suggest the following be added to the doublespeak lexicon:

Pretend news

Fake news is negative. But pretending! Remember pretending as a a child? Pretending is fun, pretending is creative.  Pretend news sounds so much better than fake news, and what’s the difference really? We were just pretending …

News manufacturer

An organization that specializes in the synthesis of events, facts, opinions, decisions into a format acceptable to their audience.

I suggest that News manufacturer replace news media.   The word media emphasizes the delivery method, whether it be print, web, image, video, over the process that morphs and forms an event into an item of news.  Manufacturer also highlights the business aspect of news and as such, there are many manufacturing models. Manufacturing removes gravitas and the assumed independence that we had come to expect from the news media as the 4th estate. As manufacturers, we can expect less from our news media, more or less.

High ethics

High ethics are the rules of conduct recognized as applying to a particular class of humans who play by their own rules and operate above, below, and outside the laws applicable to common people.


Donald Trump uses high ethics to define the separation between the Trump Organization and his position as POTUS.

And finally, instead of parsing newspeak as new speak, I suggest ‘news peak.’

News peak

News peak is an unprecedented and overwhelming number of headline events occurring during a single news cycle. In my opinion, a news peak event happened yesterday, Thursday, April 13, 2017.   Just as I was reading that we dropped a MOAB on ISIS, I read that the US accidentally hit 18 allies in the Syrian bombing, Planned Parenthood is being defunded, Anderson Cooper‘s uncharacteristic reaction during a discussion of foreign policy, and on and on.

And an example of news peaks (pl.) used in a paragraph:

It’s so incredible, it’s brilliant, we are going to have an unbelievable, perhaps record-setting number of news peaks during this administration. You won’t believe all the earth-changing news being made all over, all over and all the time during this administration. You’ve never read as much news. Just wait. Believe me.  We’ll make news.

Brush off your dictionaries.  Buckle up.